Positioning
The honest GEO tool
AI search is two years old. Nobody — not us, not Surfer, not Profound, not any of them — knows for certain what makes Claude or ChatGPT cite a page. The other tools sell you certainty anyway. We don't.
What we promise: we measure what AI cites for your query, today, across Claude / ChatGPT / Perplexity. We surface every observable technical issue that blocks AI crawlers. We give you a content brief grounded in what was actually cited.
What we don't promise: a "GEO score" that guarantees citations. A schema that lifts rankings. A draft that beats the competition. Because nobody can promise those — the algorithms are private and the field is too young.
What you'll hear elsewhere → what we actually deliver
| Common claim | What we say instead |
|---|---|
| "Get cited by AI" | "Snapshot what AI cites today, on real queries" |
| "Optimize your AI search ranking" | "Fix the technical issues that demonstrably block AI crawlers — robots.txt, CDN/WAF, SPA rendering" |
| "GEO best practices" | "Heuristics from traditional SEO. Some may transfer; some won't. We label which is which." |
| "AI Visibility Score: 87/100" | "Our score is a proxy for technical readiness, not an industry benchmark. Useful as direction, not as truth." |
| "Briefs engineered to win citations" | "Briefs grounded in what AI cited. A starting point for your writer — not a publishing recipe." |
| "Add this schema to lift rankings" | "Adding schema makes your data parseable. Whether AI weighs it more is unproved. We'll generate the markup either way." |
| "AI-Ready certified" | "Crawler-ready. Means bots can read you cleanly — not that they will cite you." |
| "Predictive AI ranking algorithm" | "There is no predictive algorithm. Anyone selling one is selling vibes." |
Why this matters for your business
If you're a founder / dev
You can spot vaporware in 30 seconds. Tools that promise "AI ranking lift" are the same flavour as 2010-era SEO snake oil. We give you the boring, technically true picture instead.
If you're an agency
Your clients hate being promised certainty you can't deliver. A tool that calibrates its claims protects your reputation. You can use our reports verbatim with a client and not worry about a guarantee blowing up.
If you're an in-house SEO / content lead
You need to defend GEO budget to a CFO who's heard a thousand "this will move the needle" pitches. "We measure observed citation behaviour and track changes" is defensible. "Trust the AI score" isn't.
If you're a researcher / student
We publish our methodology. We label confidence levels per check. We're working toward an open dataset of citation observations. The other tools won't even tell you their weights.
What we actually measure
Every observation here is direct: we check the thing and report the result. No predictive modelling, no ranking voodoo.
- ● Bot access at the edge — we hit your URL with each AI bot's user-agent and report the actual HTTP status. If Cloudflare returns 403 to PerplexityBot, you'll know.
- ● robots.txt rules per bot — exact parsing of what each crawler is allowed.
- ● Visible content without JavaScript — the ratio of bytes a no-JS crawler sees vs. a real browser. Most LLM retrievers don't run JS.
- ● Citation snapshots from real AI calls — when Claude / ChatGPT / Perplexity respond to a query, we report the URLs they cited. Not predicted. Returned.
- ● Change tracking — re-run on a schedule, see deltas. The measurement loop is the value.
For everything we surface that isn't direct measurement (recommended schemas, "page-type playbooks", briefs), our methodology page labels the confidence level explicitly.
Our public bet
When the field matures, calibrated wins
In 12–24 months someone will publish controlled studies on what actually moves AI citation rates. Most of today's "GEO best practices" will turn out to be folklore. The tools that promised certainty will face a credibility reckoning.
We're betting the opposite way. We tell you what's measured, what's heuristic, and what's a guess — from day one. Whatever the studies say, we're already there.
We're also building the dataset that will eventually settle the heuristics. Every audit feeds an aggregate observational study, refreshed monthly at /insights. No other GEO tool publishes this.
Try it on your domain
Free audit, 30 seconds, no signup. You'll see immediately whether the tone is calibrated or marketing-speak.